Fly the Flag Campaign

The 2010 National Communication Partnership (NCP) launched the “Fly the Flag for Football” campaign in 2009 urging South Africans to fly their national flag proudly at sporting events.

The national campaign is aimed at building public excitement, awareness and support leading up to the 2010 FIFA World Cup South Africa.  Under this banner, thousands of South African flags have been distributed at various awareness events and activations.

Recently, the Provincial Government of the Western Cape further endorsed the campaign by distributing South African flags at two of the many celebrations that took place in and around Cape Town on 100 days to go before kick-off. 

Premier of the Western Cape, Helen Zille distributing South African flags at Cape Town Station on 100 days to go	800 scholars hosted by Cape Town Tourism  and doing the diski dance at Cape Town Stadium

For more information on the Fly the Flag campaign contact:
South African Tourism
24 hour call centre: 087 803 4636
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