Storytellers bring Cape Town & Western Cape to life

“Capetonians will have their eyes wide open when we host the World Cup next month.  For the first time they will get to see their city through the eyes of the world.”

According to Lissy Sutherland, Cape Town resident and destination storyteller for the ‘Beyond the 90 Minutes' campaign, Cape Town and the Western Cape has so much to offer, but residents are largely unaware of this fact, “It is only through the experience and enthusiasm of foreign visitors that we'll realise how diverse and unique our destination really is.”

Sutherland knows what she's talking about as she lived in New York and Sydney as a South African diplomat.  These days she's a 'momtrepeneur' and wine tourism promoter, who reckons that Cape Town offers everything from culture to gastronomic delights to wild life.

Destination storytellers are authentic local characters – some famous like former Bafana Bafana striker George Dearnaley, others not so famous like Juliana Meredith from Riebeek-Kasteel who makes and sells chocolate salami!  They bring the destination to life through telling their stories to the media, at events, and at www.beyondthe90minutes.com

‘Beyond the 90 Minutes’ is a 2010 tourism marketing campaign driven by Cape Town Routes Unlimited, Cape Town and the Western Cape's tourism destination marketing organisation.  The Beyond the 90 Minutes campaign concept was introduced at the Tourism Indaba last year.  While the campaign focuses on most of Cape Town and the Western Cape's existing core tourism markets, it is drawing specifically on the 2010 FIFA World Cup™ to introduce and showcase the destination to new markets such as Brazil and Argentina.